The British Pregnancy Advisory Service (BPAS) campaign, launched today, encourages women to stock up on the emergency contraceptive over the Christmas period.
A poster for the scheme, featuring the word 'sex' in fairy lights, asks: "Getting 'turned on' this Christmas?
And a dedicated website for the service is titled, rather bawdily, santacomes.org.
Josephine Quintavalle, of the ProLife Alliance, described the campaign as "incredibly vulgar".
She said: "It trivialises women's sexuality. This scheme isn't about making women responsible; it will lead to them exposing themselves to more risks."
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